Axel Springer Teaser Ad GmbH

Customized website for online marketing platform

Relaunch of a company website as a figurehead and central point of contact for customers

Laptop der die Startseite der AdUp Technology Website anzeigt

The task

As an online marketing platform, AdUp Technology connects advertisers with publishers and offers comprehensive solutions for booking and delivering advertisements.

Many aspects are crucial for a professional Internet presence, especially in the field of online marketing: design, technology, performance, quality, content, usability and user experience.

Our main task was to provide information about AdUp's core competencies through an appealing corporate website and to create a central point of contact for advertisers and publishers. The website was to serve as a gateway for the various software solutions and provide a comprehensive support area for self-service.

In addition, a solution was to be created with which AdUp could independently build further content pages, support articles and topic-specific landing pages and maintain them in several languages.

Period

2020 - 2021

Services
  • Backend
  • Consulting
  • Design
  • Frontend
  • Concept
Technologies
  • Logo TYPO3 TYPO3
Screenshot des Startseite von AdUp Technology
Screenshot eines Artikels von AdUp Technology
Screenshot des Login Bereichs von AdUp Technology
Screenshot der Team-Seite von AdUp Technology
Screenshot des AdUp Ads Tool von AdUp Technology
Screenshot des Glossars von AdUp Technology
Screenshot des Support-Bereichs von AdUp Technology

Our solution approach

Thanks to an extensive conception & design phase, we were able to create an excellent foundation for the realization of the website together with our client Axel Springer Teaser Ad GmbH. Following an in-depth requirements analysis, we identified the TYPO3 CMS as the optimal solution.

Through individual content elements and authorizations, we were able to create a system that offers a wide range of design options for editors and is easy to use at the same time. In addition, a customized solution was developed for the support area, with which a large number of articles can be conveniently managed via the TYPO3 page tree.

To reduce the maintenance effort for localized content to a minimum, an AI-supported translation solution was integrated. This allows content to be automatically translated from a source language and optimized again before publication.

Kompletter Screenshot der Adup Technology Website
Feature Spotlight

Login Gateway

Via a call-to-action button in the main menu, users can easily reach the login page, which serves as a gateway for login & registration of the various software solutions.

Screenshot des Login Bereichs von AdUp Technology
Screenshot des Support-Bereichs von AdUp Technology
Feature Spotlight

Support area

The support page is divided into two areas, advertisers and publishers. An entry page has been created for both areas, providing users with a wide range of information such as news, tips and start-up help.

Feature Spotlight

Glossary

The glossary offers the opportunity to delve even deeper into specific topics. Here you will find various articles, sorted in alphabetical order. In order to keep track of the wealth of information, you can select the individual letters via a bar and end up in the overview under the respective letter with the corresponding articles.

At the end of an article you will find additional links to other related topics.

Screenshot des Glossars von AdUp Technology
Screenshot eines Artikels von AdUp Technology
Screenshot der kompletten Netzwerk Seite von AdUp Technology
Feature Spotlight

Mood-Board

The mood board is used to display photos and text elements. Depending on the screen size, the individual images are rearranged within a grid.

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